Business Models    Brand Requirements    Values & Vision​    Worldwide Location​    Marketing & Distribution​     Sustainability   

We are ROBINSON

 

 

We are ROBINSON – Germany´ s quality and market leader for club holidays within the premium segment.

Offering a unique holiday experience in 26 resorts across fifteen countries, our clubs become a second home for all those who are looking for more than just a conventional holiday destination.

ROBINSON has been delivering premium club holidays for more than 50 years and is part of the TUI Group based in Hannover, Germany.



Business Models

ROBINSON


Under the ROBINSON brand TUI runs its premium club activities. The excellent hardware in demanded or developing destinations is located at the beach or in the mountains. The difference to pure hotels can be best described by joyful togetherness that is created amongst like-minded people with an active lifestyle. With ROBINSON guests enjoy in a casual way outstanding entertainment and high class sports &


wellness activities with licensed trainers using branded equipment. Staging sophisticated F&B with international buffets or à la carte restaurants underlines celebrating the good life together during all meals. Sharing experiences and emotional moments with old and new friends is creating a solid bond between ROBINSON and its customers. 

 

FIND THE RIGHT BUSINESS MODEL TO 

MAXIMIZE YOUR PROFIT

Sale

TUI Hotels & Resorts acquires your existing hotel or project development via fund structure

Management

TUI Hotels & Resorts manages your hotel on your behalf under a hotel management contract

Other

TUI Hotels & Resorts is open to explore any other form of offered collaboration, e.g. lease contract, joint venture, hybrid contract



Brand Requirements

Our vision for the future is to become a home away from home for a global community of cosmopolitan guests with an active lifestyle, who enjoy socialising with like-minded people. 

 

REQUIREMENTS

Attractive beach frontline location 

Enough space for water sports & outdoor activities

Max. 90 min. airport transfer

Spacious plots with at least 60,000 sqm

Min. 3 restaurants & min. 2 bars 

Min. 2 pools 

200–500 rooms 

Ownership, lease, management, franchise and commercial cooperation

FIND YOUR ROBINSON CLUB

By sharpening our club formats, it is now even easier for you to find the club that suits you best.Our FOR FAMILY, FOR ALL and FOR ADULTS ONLY Clubs are tailored precisely to your holiday wishes. The three formats differ
significantly in the range of childcare and the orientation of the entertainment programs, so that you are guarantee, to spend your holiday the way you want to.

CLUB FORMATS

Children in focus,
adults welcome

Here the little ones come first

Children and their families take centre stage
Parents know their children are in good hands and are well cared for by our qualified children’s ROBINS

Adults in focus,
children welcome

For children and adults:
it's the exciting mix that makes the difference

Exciting and relaxing holiday experiences for guests of all ages
Holiday program for children from 3 years on 6 days per week

For adults only

Whether loud or quiet:
here adults are among themselves

Entertainment and relaxation program is geared towards adults only. Daily gathering of single travellers



Values & Vision

OUR VISION

Our vision for the future is to become a home away from home for a global community of cosmopolitan guests with an active lifestyle, who enjoy socialising with like-minded people. 

EASY-GOING

Doesn‘t that sound inviting?  

Start  the day enjoying quality time together over a delicious breakfast, contemplating whether to while away the day on a lounger on the beach or improving on your handicap at the golf course nearby. 

Our WellFit courses are on hand to transport you even closer to absolute relaxation We strive to offer you the perfect setting.

 

INSPIRING

Inspiration is nourishment for the mind and soul. Inspiration allows you to set out and try new things.  It can be small things that inspire you and give you new strength:

Perhaps as simple as discovering new culinary  delights? Or maybe you‘ll push yourself to the limit while biking, playing beach volleyball or diving? 

We awaken your enthusiasim and give your body and mind the space it needs to take a deep breath from everyday life. 




Worldwide Locations

Surfing   Golf   Beach

ROBINSON
AGADIR

 

Agadir . Marocco

Ski lift right at the club

ROBINSON ALPENROSE ZÜRS

 

Zürs am Arlberg . Austria

Cycling   Nature   Hiking 

ROBINSON
AMADÉ

 

Kleinarl. Salzburg state . Austria

WellFit  Family  children

ROBINSON
APULIA

 

Apulia . Italy

WellFit  Mountains  Ski package

ROBINSON
AROSA

 

Graubünden .  Switzerland

Water sports   WellFit-Spa

ROBINSON
CABO VERDE

 

Ilha do Sal . Cape Verde

Tennis  WellFit   Cycling

ROBINSON
CALA SERENA

 

Mallorca . Spain

WellFit   Singles  Party

ROBINSON
ÇAMYUVA

 

Kemer . Türkiye

Tennis  Water sports  Cycling

ROBINSON
CYPRUS

 

 

Larnaca . Cyprus

Water sports   Family  Beach

ROBINSON DAIDALOS

 

 

Kos . Greece

Tennis  WellFit   Family

ROBINSON
DJERBA BAHIYA

 

 

Djerba . Tunesia

Tennis  Water sports  children

ROBINSON ESQUINZO PLAYA

 

 

Fuerteventura . Spain

Lake  Golf  Cycling

ROBINSON FLEESENSEE

Mecklenburg-Vorpommern . Germany

WellFit-Spa  Sports  Shows

ROBINSON IERAPETRA

 

Crete . Greece

Water sports  Beach  Party

ROBINSON
JANDIA PLAYA

 

Fuerteventura . Spain

WellFit   Beach  Culinary art

ROBINSON
KHAO LAK

 

Khao Lak . Thailand

Tennis WellFit  Catamaran sailing

ROBINSON
KYLLINI BEACH

 

 

Western Peloponnese . Greece

Water sports   Family 

ROBINSON LANDSKRON

 

 

Lake Ossiach . Austria

Beach  Couples  Diving

ROBINSON MALDIVES

 

 

Gaafu-Alif-Atoll . Maldives

WellFit  Golf  Party

ROBINSON
NOBILIS

 

 

Belek . Türkiye

Diving  Sandy beach  WellFit Spa

ROBINSON
NOONU

 

Noonu-Atoll . Maldives

Tennis  Water sports  Family

ROBINSON
PAMFILYA

 

Side . Türkiye

WellFit  Family  Cycling

ROBINSON
QUINTA DA RIA

 

Algarve . Portugal

Water sports  Chillout  Beach

ROBINSON SARIGERME PARK

 

Sarigerme . Türkiye

Family  Cycling  Hiking

ROBINSON SCHLANITZEN ALM

 

Nassfeld . Carinthia . Austria

WellFit  Water sport  Chill out

ROBINSON
SOMA BAY

 

Soma Bay . Red Sea . Egypt



Marketing & Distribution

ONLINE MARKETING

Branding

Branding campaigns to expand brand awareness

Online campaigning

Sales driven Online Marketing measures like Search Engine Marketing (Google, Bing), Display Marketing, Metasearcher, Cooperations & Affiliate Marketing and Social Media Advertising

dedicated international
market activities

Internationalisation for local and international guests recruiting. Dedicated campaigning in all relevant markets worldwide

DISTRIBUTION

Mobile First Website

Benefit from state of the art app and web technology within our headless web tech stack to maximize your online turn overs

Apps for IOS and Android

Improve the customer experience with offers and services within your hotel throughout our app,
Improve customer loyalty by using our customer account profile to maximize customers satisfaction

Travel Agencies & Contact Centers

Benefit from a huge network of travel agencies as well as contact center facilities



Sustainability

SUSTAINABILITY AT ROBINSON   

Sustainability has been on the agenda at ROBINSON for many years. We have been able to gain extensive experience in all aspects of modern enviromental managment and support various social projects. 

TOURISM IS A FORCE FOR GOOD.
ROBINSON SUPPORTS YOUR SUSTAINABILITY JOURNEY


GLOBAL STANDARDS

Helping you to achieve globally recognised sustainability certifications

EXPERT GUIDANCE

Receive expert advice on sustainable design, construction, refurbishment and more

MAXIMISE MARKETING

Market your sustainability initiatives to attract, inspire and engage your guests

PERFORMANCE TRACKING

Track your sustainability performance to identify new ways to improve and save costs

PHOTOVOLTAIC SYSTEMS   

ROBINSON APULIA

The largest photovoltaic systems at TUI(1.000,4 MWHp)

ROBINSON QUINTA DA RIA

47% ROI in just 11,5 months

GET IN CONTACT WITH US 

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